The benefit of being a self-publishing author is that you can make your own creative and business decisions. However, you are also in charge of all the marketing. While time-consuming, here are several reasons self-publishing authors are giving thanks for their success.
eBooks – eBooks are a quick and easy way to get books in front of readers
Social Media – Platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest are excellent to engage with readers. Facebook Groups are great ways to interact with fellow self-publishers, develop contacts, and stay engaged. For authors that have the money, social media ads can temporarily boost an author’s exposure.
Blogging – Blogging is a great marketing tool to interact with readers and connect with the industry. In addition, bloggers who review books similar to yours are a godsend.
Goodreads – Goodreads is a great source to promote your books and build relationships with readers. The Goodreads Author Program helps authors reach their audience. Authors can use their own blog, increase followers, connect with fans, and share favorite books.
Author Website – a website is a place to build an email list and connect with fans. A website does not have to cost a lot but can be valuable for marketing and public relations.
Amazon Author Page – An Amazon Author Page is a must and should include a book description and key phrases and blog posts and tweets.
Email List - Mailchimp is the most common service to manage an email list and campaigns.
Email Promotions – eBook promotion sites such as Fussy Librarian, Bargain Booksy, Ereader, and Book Gorilla will promote books to their subscribers. Most are relatively cost-effective.
Fellow Authors – Other authors are a great way to get book reviews, ask for opinions, and exchange tips and tricks.
Community Resources – Many local newspapers and indie bookstores love helping out those within the community.
If you have suggestions for self-publishing authors, please leave a comment.